Meaning Of Marketing

whenever we define marketing or try to understand the concept of marketing it is logical to take both old and new concept in account

• OLD CONCEPT

It is the traditional concept of marketing.It is based on the assumption that the product will be acceptable for the consumer.The producer in concerned only with the production without taking into account the choice or the behavior of the consumer.

Marketing consists of those efforts which affect transfer in the ownership of goods and services and provide for their physical distribution.

• NEW CONCEPT 

According to this view marketing is relate to the needs of the buyer. Products which can satisfy the wants and tastes of the consumer are bought forward.

Marketing is the total system of interacting business activities designed to plan, price, promotion and distribution want satisfying products and services to present and potential customers.